thmbl x tan france
thmbl is a next-gen brand incubator that empowers the world’s most influential people to build their own brands. Through an authentic approach that overhauls the current model of brand building, thmbl brings visions to life. Tan France sought to redefine outerwear. rooted in diversity, his brand, was him, breaks the mold, creating a flattering fit for all.
Services: GTM Strategy, Site Design + Development, CRO + Optimization, Paid Advertising, Email + SMS Marketing
Fifty Six was engaged to craft thmbl’s unique identity online. Working on their go-to-market strategy Fifty Six first built their bespoke Shopify design + custom website as well as their and email strategy for ’s HerOwn swim collection. Fifty Six was then was retained on an ongoing basis to partner with Tan France and his team for his Was Him outerwear launch.
The Opportunity
